DRAGONFRUIT

I started with the base edit, experimenting with a wide range of colors before ultimately choosing a simpler palette. This approach keeps the visuals clean and allows the VFX to stand out later while staying true to the brand’s aesthetic.From there, I built a strong introductory hook using fresh, modern VFX. My goal was to create visuals that feel new, unexpected, and rarely seen—something unique enough to immediately capture attention and set the tone for the entire video. Dirty VFX: These effects simulate film imperfections, like dust, scratches, and grain, making the visuals look aged and raw.Masking: Masking allows for selective editing within specific areas of the frame. This might be used in the clip to emphasize subjects, create layered effects, or blend scenes seamlessly.